Your IP Address
Like most e-commerce websites, each time you visit the Site, we automatically collect your IP address and the web page from which you came. In order to administer and optimize the Site for you and to diagnose problems with our Site, we use your IP address to help identify you and to gather broad demographic information about you and all visitors to the site. In order to operate the Site and provide you with information on products and services that may be of interest to you, we may collect personal information (i.e. information that could be used to contact you such as full name, postal address, phone number and email address), financial information (e.g. passwords and credit card numbers) and demographic information (zip code, hometown, gender, purchase history information and age) from you. Please note that nowhere on the Site do we knowingly collect personal information from children under the age of 18.
How We Use Personal Information
If you choose to use our services, we may require you to provide contact and identity information, billing information, shipping information and other personal information as indicated on the forms throughout the Site. Where possible, we indicate which fields are required and which fields are optional. We use your personal information to help us efficiently perform transactions on the Site, to deliver the services you have requested, to contact you when necessary in connection with events for which you purchased tickets on the Site (including event confirmations, changes and cancellations). We use your personal information in the file we maintain about you, and other information we obtain from your current and past activities on the Site to help us provide you with the best customer service we can.
You agree that we may use personal information about you to improve our marketing and promotional efforts, to analyze site usage, improve our content and product offerings, and customize the Site's content, layout, and services. These uses improve the Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Site.
How We Use Financial Information
We use your financial information to check your qualifications, to bill you for products and services that you requested. By making a purchase, or engaging in any other kind of activity that uses financial information, on the Site, you consent to our providing your financial information to your credit card issuer for their purposes. These parties may include the credit card companies and banking institutions used to process the transaction.
Our Security Precautions
The Site has security measures in place to protect our user's information against the loss, misuse and alteration of the information under our control. Our secure server software (SSL) is the industry standard and among the best software available today for secure commerce transactions. We encrypt all of your personal and financial information as it travels over the Internet and we store your financial information on our servers in encrypted form. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when you are just 'surfing'.
A cookie is a piece of data stored on the user's hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. Once the user closes their browser, the cookie simply terminates. For instance, by setting a cookie on our site, the user would not have to log in a password more than once, thereby saving time while on our site. If a user rejects the cookie, they may still use our site. The only drawback to this is that the user will be limited in some areas of our site. We use demographic information to tailor the Site and communications to the interests of our users to demographic information on a non-anonymous basis. This information will help us bring you offers relevant to your location and sports interests.